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Thursday, March 31, 2011

You're invited.......

You're invited to Shoetique's Spring Girls Day Out Client Party! Treat yourself to a girls day out with a LIVE DJ, sparkling beverages, desserts, fun and more! Be the first to see all of the hautest Wedges, Booties & Pumps. AND, free hair styling touch ups by Personal Effects Salon. Hope to see you there ;) Shoetique 3760 E. Broad Street Town & Country Shopping Center Columbus, OH

Monday, March 14, 2011

Bebe Spring Collection favorites

I haven't been a fan of Bebe in a very long time. However, I love some of the items in their new Spring Collection. Check them out, and let me know what you think:

Tuesday, January 25, 2011

My hometown - Columbus, Ohio is featured in the February issue of Lucky Magazine

I am so excited to see my hometown Columbus, Ohio featured in Lucky Magazine's City Shopping Guide section! Some of Columbus' trendiest boutiques were highlighted: Rowe, Jinny, Brigade, Collier West, Milk Bar and more. Check out this link to get more info:

Tuesday, November 9, 2010

Shoetique, Columbus’ premier shoe and accessory boutique celebrates its first year anniversary

Shoetique, Columbus’ premier shoe and accessory boutique celebrates its first year anniversary

Columbus, Ohio - Happy Anniversary Shoetique! Columbus’ chicest shoe boutique with a sleek stash of haute handbags, jewelry and accessories turns 1 this month, and they are celebrating with a big shopping party from 3 p.m. to 7 p.m. on Saturday, November 13th.

This first-class event will feature new fall shoe arrivals, bubbly, delectable treats and gift bags for the first twenty people that attend. Plus, shoppers will receive an additional 10% off their purchase AND will be entered to win a FREE pair of shoes!!!

Shoetique is in full fall mode right now with tons of new arrivals in stock. Use your 10 % discount to save on the season’s must have over the knee boots, ruffled booties, riding boots, bling bling flats, and uber chic handbags and accessories.

Shoetique is located at 3760 East Broad Street in the Town & Country Shopping Center. For more information regarding the Shoetique Anniversary party, contact Deepika Benjamin at 614-237-7162 or follow them on Facebook -

See you there!

Media contact: Carlita Pitts


Monday, May 10, 2010

Pink Diamond PR hosts shopping party & spring/summer runway show at Arden B

Pink Diamond PR hosted its very first shopping party and runway show a couple of weeks ago. The event was held at Arden B in Columbus, Ohio. Select women in the area were personally invited to the private shopping event which included desserts, sparkling beverages, gift bags, discounts, image consultations and more. The runway show provided a preview of the summer and fall collection at Arden B and all who attended received a 15% discount off their entire purchase. They were also able to buy one item and receive the second item for fifteen dollars. Arden B's personal photographer was there to take photos that will be added to the Arden B website and Facebook page. Apryl Cook-Richmond, makeup artist ( and photographer was also there to capture the fabulous event. Anesha Choice, fashion blogger ( provided the media coverage. A fabulous time was had by all who attended. Check out the photos below:


Monday, April 19, 2010

Pink Diamond PR & Arden B Easton presents: The Fun, Friends & Fabulous Fashion Event

Pink Diamond PR & Arden B Easton Presents: The Fun, Friends & Fabulous Fashion Party

Private celebrity style shopping party for Pink Diamond guests only

Sunday, May 2nd
5:00 pm – 8:00 pm
Easton Town Center
4080 The Strand East
Columbus, OH

Ladies we are SHUTTING Arden B down to provide an intimate, exclusive shopping party for friends of Pink Diamond PR ONLY.


15% discount off regular priced merchandise

Runway Fashion Show preview of Arden B’s summer & fall line

Delectable deserts and sparkling beverages

Personal image consultations from Arden B Style Advisors

Photography by Apryl Cook - Richmond Photography & Arden B’s personal photographer

Party Photos will be added to the Arden B website & Facebook page

To rsvp contact Carlita Pitts at

Tuesday, April 13, 2010

Journey to Wholeness & the Women of Travelers Rest Baptist Church present: Celebrating Go Red and Women's Health "Becoming a Better You."

Journey to Wholeness & the Women of Travelers Rest Baptist Church present: Celebrating Go Red and Women's Health "Becoming a Better You."

Heart attack survivors and Ohio area women come together to promote heart healthy awareness and celebrate women’s health.

Columbus, Ohio (March 20, 2010) – Journey to Wholeness and The Women’s Ministry of Travelers Rest Baptist Church share a deep concern for the increasing number of women suffering and dying from heart disease. In an effort to increase heart healthy awareness to the women in the local community they are hosting the “Celebration for Go Red & Women’s Health – Becoming a Better You” on Saturday, April 24th from 9:30 am – 2:00 pm at Travelers Rest Baptist Church, 1533 Cleveland Avenue, Columbus, Ohio, 43211. Tickets can be purchased at or by calling 614-890-6497.

This event is in recognition of Heart Disease Awareness Month in February and ties into Wear Red Day, which is a national initiative to raise awareness of the importance of heart health in women. Professional staff will be on hand to provide screenings, health assessments and fun activities that promote good health. It will also empower women with the knowledge and tools they need to take a positive action to reduce their risks of heart disease and protect their health. By realizing your heart risks early, you can work with your physician to reduce the chances of getting heart disease.

Dr. Quinn Capers, MD., a well respected cardiologist from the Davis Heart and Lung Research Institute at The Ohio State University will provide a frank but informal presentation on “Women & Heart Disease”. He will address key points such as women’s risk level of heart disease, how stress and diet affects women’s health, how to talk to your doctor, and how to lower your personal risk for heart disease.

Pamela Conn, a certified Zumba fitness instructor from Urban Active Fitness will get the crowd pumped up by showing quick, fun exercises that they can do to get their heart rate up.

"A healthy lifestyle can reduce your risk for cardiovascular disease," said Linda Evans, Founder of Journey to Wholeness. “It is only recently that women have become aware that they need to be more proactive about their heart health. Women need to take charge of their heart health, and make the right choices that relate to proper nutrition, physical activity, doctors' visits and their general health, which are essential for a longer life." Our program’s intention is to provide the most up-to-date heart information so women will continue to make healthy choices throughout their lives.

In honor of the event, Michelle M. Mills, MSSA, LSW, President/CEO of St. Stephens Community Center (1500 East 17th Avenue, Columbus, OH 43219) is being presented with the Journey to Wholeness and the Rest Women’s Ministry - Woman of Worth Award. The award is being presented to Ms. Mills for the leadership and impact of St. Stephens within the Linden Community. Her leadership has provided numerous programs for the youth, adults and elderly making significant lifestyle changes. She is a national and local speaker, giving workshops and presentations to various organizations and her extensive social services career has earned her numerous awards and recognitions such as the Who’s Who Black Columbus Influential Community Leader 2006 - 2008 and the coveted Marian and Walter English scholarship award for professional development, the 2007 Empowered Woman Award Columbus, Ohio, and Business First Central Ohio “40 Under 40” emerging leaders, among many others.

Over 100 women in the community are expected to attend this celebration. For more information regarding the Celebration for Go Red & Women’s Health, please contact Linda Evans at 614-890-6497 or visit

About Journey to Wholeness: Journey to Wholeness is a personal and professional development company dedicated to women's financial freedom and to strengthening their spiritual, mental and physical being. Our Message: Every girl and woman should be educated appropriately to assist in making the right decisions applicable to her life. Our Approach: To host conferences that addresses the holistic needs of women of ALL ages. Journey to Wholeness provides industry experts from community/state agencies, businesses and the global market place to speak on topics that are relevant to the needs of women. Our Objective: To educate, equip and empower women of ALL ages in personal, spiritual, mental and physical development to enhance their quality of life.

For press, marketing or sponsorship inquiries contact:
Carlita Pitts
Pink Diamond Public Relations

Wednesday, March 3, 2010

Step N Out Boutique presents Fly Girl Fridays featuring Makeup By Apryl

Grab your girls and join Step N Out Boutique for Fly Girl Fridays, the one and only fashion and beauty event where Columbus’ most style savvy ladies can get the hautest fashion and accessories in a chic and urban-upscale environment. Glamour makeovers will be provided from premier make-up artist Apryl Cook Richmond, and styling consultants Kristin Robinson and Christina Holmes of ChristinaKristin Co. will be on-site to give complimentary personal styling tips. Plus, Step N Out Boutique is proud to announce the newest addition to Fly Girl Friday’s – Nova Lash extensions by Bianca Gibson.

This pampering and indulgent experience is something no fly girl will want to miss. Glamour makeovers and Novalash appointments can be booked from 1:00 pm - 9:00 pm. In addition, we’ll top off the whole experience with our infamous “Fly Girl Happy Hour” from 6:00 pm - 9:00 pm which includes delicious treats and sparkling beverages. As always, the first 20 ladies to arrive at happy hour will receive swag bags.

If you’d like to hang out with the CO’s most fashionable you don’t want to miss this amazing event.
We look forward to seeing you all there!
Fly Girl Friday’s presented by Step N Out Boutique
Friday, March 5th
6:00 pm – 9:00 pm
4587 Morse Centre Drive
Columbus, OH

For more information contact: Adrienne Ruff at 614-848-8275 or

To book a glamour makeover appointment contact April Cook Richmond at 614-940-0554 or

For press or media inquiries contact: Carlita Pitts at 614-634-0829 or

Wednesday, February 10, 2010

Hollywood Glam Event Part 2

If you missed it the first time, you don't want to miss it again.Columbus' own celebrity hair stylist Joia Mercedes will be teaming up with Apryl Cook Richmond to present the Hollywood Glam event.

This will be a FAB event! Ladies come on out and enjoy sparkling beverages and treats while getting a celebrity makeover from the best beauty experts in the business.

This will be an event you do not want to miss. Book your appointment now!! Spots are limited!Hosted by Celebrity Hair StylistJoia Mercedes

Saturday, February 20, 2009

10:00 am - 6:00 pm

Mirror Images Salon
2934 E. Broad Street, Columbus, OH 43209

Please RSVP to and or April Cook-Richmond at 614-940-6392

Monday, February 1, 2010

Makeup by Apryl and local community volunteers host The New Year, New You makeover day at Step N Out Boutique

Head to toe makeover instills more than new look for YWCA Family Center resident

Columbus, Ohio - January 24, 2010 – They say that clothes don’t make the man, but with the troubled economy and so many people looking for work, it is important for those who are looking for a job to have a refined image. Unfortunately, for those who are struggling and have been out of work for a long time, buying new clothes or getting a fresh new hairdo isn’t an option. On a recent Sunday afternoon, a local fashion boutique and six volunteers in the community decided to give a makeover to one lucky resident of the YWCA Family Center, in an effort to help polish their image for job interviews and to boost their self esteem.

Candy Chenault, a 24 year old single mother of three and a resident of the YWCA Family Center was thrilled to hear the news that she was getting a makeover. She has been looking for a job for over a year. Like many others, her finances don’t allow her to purchase new clothing or pay for professional hair styling. She believes that her image, in addition to the slow economy have kept her from getting a new job. “I am so thankful to all who participated in the New Year, New You makeover day” Candy says with tears of joy. “Not only am I excited about all the new clothes and services that I received, I feel more confident about myself and that will help me feel more secure with future job interviews.”

The New Year, New You makeover day was the brainchild of Apryl Cook-Richmond, makeup artist with Makeup By Apryl. Cook-Richmond who is passionate about giving back to the community, decided to host this event to help promote personal growth, increase self-esteem, and build the confidence necessary to succeed. The women who are nominated for the New Year, New You makeover day have had their opportunities for growth limited by a variety of issues from abuse, poverty, or natural disasters.

Those who generously volunteered their time and services for the New Year, New You makeover day included: Adrienne Ruff, co-owner of Step N Out Boutique, Apryl Cook-Richmond, makeup artist with Makeup By Apryl, Aleisia the Hair Diva, hairstylist with Backstage Hair Designs, Christina Holmes and Kristin Robinson, fashion stylists with ChristinaKristin Co, Ramon Waugh, editor and media director of BrickWaugh Productions and Carlita Pitts, public relations and marketing consultant with Pink Diamond Public Relations.

“We have a commitment to give back to the community,” says Apryl Cook-Richmond. “When you have the talent and ability to help, you should and that’s exactly what we plan to do. When we are able to transform someone’s personal style for the better, it helps to boost their self-esteem and often inspires change within. Facilitating such experiences is how we give back and that is a crucial element of the New Year, New You makeover day. We are not just about hairstyles or clothing. We are dedicated to making women feel good about themselves.”

To build on the success of this event, the entire New Year, New You team plans to provide free makeovers throughout the year to those in need. If you know of someone who is deserving of a makeover, you can contact the New Year; New You team at to find out you can nominate a worthy candidate.

About the YWCA Family Center: The YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. To find out how you can donate or become involved with the YWCA please go to:

About Step-N-Out Boutique: Step-N-Out Boutique is a ladies contemporary fashion and accessory boutique located on the north side of Columbus, Ohio.

For marketing or media inquiries, please contact Carlita Pitts at 614-634-0829 or via email at

Thursday, January 28, 2010

Valentines Day gets sexier with the launch of Step N Out Boutique’s new lingerie collection

Valentines Day gets sexier with the launch of Step N Out Boutique’s new lingerie collection

“It could be frilly; it could be sweet or so sexy that it knocks him off his feet”

Columbus, Ohio - January 21, 2010 – Picture it: An evening of sparkling beverages, contemporary fashion, swank makeovers and spicy lingerie. This is exactly what you will find at the “Kinky Couture” Soiree hosted by Step N Out Boutique. The event will be held on Friday, February 5 from 6:00 – 9:00 pm. Just in time for Valentines Day, the modish boutique, located at 4587 Morse Centre Drive, will unveil its new line of lingerie that embraces the boutiques signature chic and modern style. The new collection will be launched in a cozy atmosphere, with sexy ambiance, music, gourmet appetizers and sparkling beverages. Columbus’ most fashionable, along with photographers, stylists, designers and VIP’s will be there to witness this exclusive event. The first twenty people to arrive at the event will receive swag bags, compliments of Step N Out Boutique.

Apryl Cook - Richmond, Columbus’ primo make up artist will be there to provide makeovers and mini-consultations to help perfect your Valentines Day image. Christina Holmes and Kristin Robinson of ChristinaKristin Co. will fit guests in luxurious lingerie to create a sexy and smooth look for Valentines Day. Most items in the boutique are under $30 and will be an additional 20% off that evening. So, come on out to the “Kinky Couture Soiree” and be the first to witness the launch of the exclusive new lingerie collection and mingle with Columbus’ finest.

About Step-N-Out Boutique: Step-N-Out Boutique is a women’s shopping boutique specializing in clothes, shoes, handbags, jewelry and other accessories.

For more information regarding the event, please contact Adrienne Ruff at 614-846-8275 or via email at

For press, marketing or sponsorship inquiries contact: Carlita Pitts, 614-634-0829, or via email at

Saturday, January 23, 2010

Kardashian Sisters to Show Their Bebe Collection During New York Fashion Week

Via - As if there aren't enough spectacles to cover during New York Fashion Week, here's one more to add to our calendars: On Feb. 16 at 10 am, the Kardashian sisters (Kim, Khloé and Kourtney) are set to show their new line for Bebe in NYC.Instead of being held at the Bryant Park Tents, the presentation will take place at Stage 37 on Manhattan's West Side. "This will be a perfect venue for Bebe to feature a 'sneak peek' of our Bebe-Kardashian Collection launching in stores mid-February," a company spokesperson told StyleList.The Bebe-Kardashian unveiling, co-hosted by Elle magazine, is part of STYLE360 -- a two-day event featuring emerging and independent designers -- which runs during the NYC shows. In its seventh season, the fashion showcase -- where last September Avril Lavigne debuted her Kohl's line, Abbey Dawn -- will put on 10 shows this season.

Read the rest of the story here:

Wednesday, December 9, 2009

Hollywood Glam Event

This will be a FAB event! Joia Mercedes, Celebrity Hair Stylist most recognized as the beauty host of B.E.T's hit makeover show "Remixed". She was also named one of the most influential Female Power Players in the Beauty Industry by Salon Sense Magazine, two years in a row. She is one of the most sought after hair stylist and make-up artist for today's hottest stars. Joia is teaming up with April Cook Richmond a M.A.C. certified make-up artist to present the "Hollywood Glam Event". Ladies in the central Ohio area and beyond can enjoy sparkling beverages and treats while getting a celebrity makeover. This will be an event you do not want to miss.

For more information regarding this event, please contact

Tuesday, December 1, 2009

Step-N-Out Boutique presents the “Glitz and Glam Holiday Soiree”

Grab your friends and join us at the fabulous new Step-N-Out Boutique, a women’s shopping boutique specializing in clothes, shoes, handbags, jewelry and other accessories. With its posh interior, it is the perfect place to unwind and get pampered for the holidays.

During this intimate evening of shopping, pampering, and mingling, delicious hors d'œuvres and sparkling beverages will be served as Columbus’ most fashionable discover new trends and get glamour makeovers from M.A.C. certified make up artist Apryl Richmond.

Want a new style? Image & Style Consultants Christina Holmes & Kristin Robinson of ChristinaKristin Co. will be there to help you to create a fabulous new look. Want to reshape your body without diet and exercise? Aleisia Thomas, Hairstylist at Backstage Designs will be there to showcase the new – Ardyss International Body Shapers, a new body slimmer that can help you to lose 3 body sizes without diet or exercise.

Are you interested in hot new trends at bargain prices? Everything in the store is under $30.00, AND for this event only, we are giving you an additional 20% off of your entire purchase! M.A.C. MUA Apryl Richmond will also be offering her *Fresh Face Friday’s™ specials for $25.00!

Loving your new look? Want to take some photos? Columbus’ finest photographer Derrick Blakely will be there to capture the event and DJ Kornbread Echols will be there to get the party started.

The first twenty-five people at the door will receive a glitz and glam gift bag compliments of Step-N-Out Boutique and Make Up by Apryl.

Come, be a part of the hottest holiday shopping soiree in the city! See you there!

Event Information: Friday, December 4
6:00 – 9:00 pm
4587 Morse Road Drive

For more information, please call Adrienne at 614-846-8275 or email her at:

*Fresh Face Friday’s™ specials do not include lashes.

Makeup by Apryl
Home of the Fresh Face Fridays ™ and
Glam Makeover packages

Carlita Pitts
PR & Marketing Coordinator

Wednesday, November 4, 2009

Everyday eye/makeup glamour quick tips!

I struggle everyday with getting myself prepared for work in the morning. I always envy the women who have the time to look super polished with beautiful everyday makeup. Usually, I spend so much time with clothes and hair; that I don't really have time for makeup.

I spoke with my favorite MAC Certified makeup artist April Cook Richmond - and she gave me some great tips. You can check out her 3 part every day look series on You Tube: She is awesome!

I hope you enjoy!

Tuesday, October 27, 2009

Enter to win a pair of Whooga Ugg Boots

Enter to win a pair of Whooga Ugg Boots

Sigh. I am sitting at work, looking out the window at the leaves falling from the trees. While I absolutely love the fall season, I also hate it because I know that it means winter is approaching. That means snow and ice, freezing temperatures and people who have lived in Ohio for years and still don’t know how to drive in this weather. SMH
The good thing is I have time to shop for a new winter wardrobe. There are so many cute coats, shoes and accessories, that I don’t know where to start.

According to my sources, Whooga Ugg Boots are this season’s must have fashion accessory. They are warm, comfortable and uber stylish. Whooga boots are handcrafted from the finest Australian leathers for performance, style and durability. They are projected to by 2009’s most exclusive UGG label and they are adorned by the fashion elite due to their scarce availability. So all of you trendsetters and fashionista's out there who want to grab a pair, guess what? Whooga will be selecting one person each day to win a free pair of boots and 1 winner each month. How cool is that?

I am definitely going to enter and hope to win. If not, I hope one of you win!

To find out how you can enter, click here:

Sunday, October 18, 2009

Style Profile: Sheree Whitfield

Say what you want about Ms. Sheree Whitfield from Real Houswives of Atlanta. The one thing we all can't deny is that the girl has style. She always looks fly from head to toe. The thing that I love the most is that she can put on a simple white tee and jeans and make it look fab with some accessories. I look forward to the future of her new clothing line She by Sheree -

Wednesday, August 19, 2009

Funky & Fresh

Of course, has the sexiest shoes and bags out for fall. Definitely out of my price range but a girl can dream right?